Beyond the beach photos: What is Tulum known for?

When people ask “what is Tulum known for?”, the answer goes far beyond pretty beaches. This town on Mexico’s Caribbean coast has carved out a reputation for combining natural beauty with cultural depth.

It’s where cerulean water, ancient ruins, and laid-back charm come together in one destination.

Tulum invites you to slow down, explore, and experience Mexico through a different lens.

Thanks to its unique mix of attractions, this has become one of the most sought-after places for travelers looking to escape the typical resort experience.

And with Volaris' direct flights to Tulum, arriving has never been easier.

Ruins by the sea: Tulum’s archaeological fame

The cliffside ruins are what first put Tulum on the map for many travelers. Unlike other Maya sites, these are set against the backdrop of the Caribbean.

The Templo del Dios del Viento overlooks the sea and remains a symbol of the town.

Visitors can explore the ruins early in the morning for quieter walks and better light.

Among historical landmarks in the region, this is precisely what Tulum Mexico is known for—a site where nature and heritage collide.

Eco-conscious travel and bohemian stays

Tulum stands out for its low-rise hotels, open-air lounges, and commitment to sustainability.

Travelers often stay in beachside cabanas or eco-resorts that blend with the jungle. Many hotels rely on solar energy and limit single-use plastics.

Yoga retreats and wellness centers are a major draw among visitors staying at hotels. This style of travel is a big reason why Tulum is so popular, especially for those ooking for a break from traditional tourist spots.

Cenotes, reefs, and natural wonders

Natural attractions make up a huge part of Tulum’s identity. Its cenotes—freshwater sinkholes—are scattered across the region and offer swimming, snorkeling, or even cave diving.

• Gran Cenote and Dos Ojos are among the most visited.

• Snorkeling along the Mesoamerican Reef is also a must.

Adventure seekers often cite this side of Tulum when asked “what is Tulum best known for?”

The flavors: What food is Tulum known for?

Food in Tulum reflects both Yucatecan traditions and the town’s modern global audience:

• Local staples include cochinita pibil, sopa de lima, and fresh ceviche.

• Food trucks and taquerías sit alongside upscale beachfront dining.

Wondering what food is Tulum known for? Start with tacos al pastor and end with a slice of marquesita by the main plaza.

Street art, culture, and the creative scene

Beyond beaches and ruins, Tulum has a growing reputation as a creative hub.

Walls in town are covered with murals by local and international artists, and music festivals bring in DJs and fans from across the globe.

• Boutique shops and handmade crafts support local creators.

• Zamna Festival and art pop-ups attract international attention.

Culture here is layered: it’s part ancient, part contemporary, and always expressive.

Come for the views, stay for the feeling

Whether you’re coming for the ruins, the cenotes, or the street tacos, Volaris can get you there with cheap flights to match your schedule.

Flexible options and direct access make exploring Tulum more convenient than ever.

Tulum isn’t about doing the most, it’s about doing what feels right. Slow mornings, thoughtful design, and nature at every turn create an experience that stays with you.

So next time someone asks what is Tulum known for, you’ll know it’s not just one thing—it’s the way it all comes together.