Things to do in Tulum that go beyond the postcard

Tulum has become a popular destination for its rare blend of natural wonders and low-key luxury.

Visitors are drawn by its eco-chic hotels, beachfront yoga, and proximity to both nature reserves and cultural landmarks.

Whether you're into ancient ruins, serene beaches, or freshwater cenotes tucked into the jungle, there’s no shortage of things to do in Tulum.

Unlike more commercialized spots, this coastal town on the Riviera Maya still maintains a relaxed, small-town feel that encourages slow travel and spontaneous discovery.

Start your plans by checking out our flights to Tulum, and prepare to experience a destination where cultural heritage meets chill vibes, making it a favorite for curious and relaxed travelers.

Cenotes hidden in the jungle

Cenotes are natural sinkholes filled with fresh water, and Tulum has some of the most beautiful in the region.

• Gran Cenote: Popular and family-friendly, with platforms and turtles.

• Cenote Calavera: Known for its circular entrance and daring jumps.

• Cenote Cristal & Escondido: Quieter, perfect for picnics and a relaxed dip.

If you're searching for unique things to do in Tulum, diving into these cenotes is unforgettable.

Tulum ruins overlooking the Caribbean

Set on a cliff above the sea, the Tulum archaeological site blends history with jaw-dropping views.

It’s one of the only Maya cities built on the coast, and its watchtower offers a perfect photo spot. Here, a few recommendations to make the most of your visit to these ruins:

• Go early to avoid crowds and strong sun.

• Bring a swimsuit: a path leads to a small beach below the ruins.

• Guides at the entrance offer quick 30-minute tours with key insights.

This is one of the most iconic things to do in Tulum Mexico, connecting you to a vibrant past in a setting that still feels sacred.

Beach time without the crowd

Tulum’s main beach is stunning but often busy. Try these alternatives:

• Playa Paraiso: White sand and fewer crowds.

• Secret Beach (near the ruins): Small, quiet, ideal for photos.

• Sian Ka'an Biosphere: A mix of wild beaches and untouched nature.

These are some of the best things to do in Tulum if you want that dream-like stretch of sand without the noise.

Downtown and real Yucatecan food

Head into Tulum Pueblo for a change of pace. The vibe is more local, with taquerías, fruit stalls, and family-run restaurants.

• Try cochinita pibil tacos at Antojitos La Chiapaneca.

• Sip a cold agua de jamaica as you browse souvenir shops.

• End your evening with marquesitas, a crispy sweet treat from street vendors.

For those after fun things to do in Tulum, exploring the town on foot can be surprisingly rich and flavorful.

Bike rides through the hotel zone and into nature

Tulum’s flat roads and short distances make biking a practical and scenic choice. If you like the rush a good, charming bike ride, here’s what you can do:

• Rent a bike for the day (roughly $10 USD).

• Cruise from the hotel zone to the beach, stopping at cafes or small boutiques.

• Extend your ride into the Tulum National Park or along beach trails.

It's one of the top things to do in Tulum for active travelers who like to explore at their own pace.

Your beach, your cenote, your story

With jungle paths, beachside ruins, and cenotes that feel like hidden worlds, Tulum is more than a destination—it's an experience. You don’t have to go far to feel far away.

Start your trip with Volaris, where you can find plane tickets that match your schedule and budget.

Whether it’s a weekend escape or a long-awaited vacation, Tulum waits with something for everyone.

From sipping mezcal in a beach hut to swimming in a cave surrounded by jungle, the list of things to do in Tulum is as varied as the travelers who come here.

Let the rhythm of this coastal town guide your adventure—and maybe even your next return.